Monday, January 25, 2010

Ultramod Paris

I have found my new favourite shop in Paris. "Ultramod" is a mercerie (dressmaker and sewing store) that has been selling buttons, ribbons, hats, and silks since 1890. It seems like you step back in time when entering into this shop. There are loomed silk ribbons which date back to the 1940's, felts for hats that are over 50 years old, and rolls of silk fabric from the 1930's. The shop itself is split into two boutiques which are directly across the street from each other. One shop is dedicated to hats and accessories while the other is sewing supplies.

The sewing boutique has little wooden drawers from floor to ceiling filled with threads, and notions. There are thousands of buttons to choose from and the rolls of ribbons are like eye candy against the back wall of the shop.

The hat boutique is quite spectacular. Once inside, you will see everything from hat forms, to french netting and other hat making accessories. It is truly a spectacular sight to see all of the old fashion millinery tools and fabrics.

Givenchy once bought here, Lanvin does and Jean Paul Gaultier visits personally to select his materials. Just imagine brushing shoulders with Gaultier as he shops for new trims and notions! Quite often there is no one in the shop, and you will need to get someone from the mercerie to open the door for you.
Overall, the collection of the vintage treasures for sale is amazingly large, but when the stock is depleted, that’s it! I think I just might have to go back and buy a hat form to decorate with my new embroidery skills!

Ultramod is located at 2, rue de Choiseul in the 2nd Arrondissement.


  1. Many thanks for posting these lovely photos. I am planning an artist retreat for fall 2011 and this is just the sort of place we will all enjoy a visit too. Any other suggestions?

  2. A story about J.P. gaultier. One day I was on his boutique, rue Vivuenne. A lady had try on a beautifull skirt in chmere design silk. Very classic in form with beautiful thick silk. I say to the lady who hesitat * madame you have here une pièce maîtresse d'une garde robe, si vous en avez marre un jour, vous la planquez au fond d'une armoire pour la ressortir 2 ans après, avec le plus grand plaisir*. je me rappel encore les cabines d'essayages en toilettes parisiennes.
    Et soudain, se pointe le maître ! Les vendeuses lui raconte mes arguments de vente, qu'il devrait m'engager !
    Voilà comment j'ai rencontré J.P. Gaultier.

  3. The haute couture fashion gives me, sometime,. details ideas for my amateur sewing.
    For my one necklaces no need influence. It's came out of my mind, just by seeing and touching ( toucher ) the stones.
    I can see, you are using glass beads ( ? ). So I do. Swiss glass beads designers, japanese and USA, brought from Japan.

    Lucky enough you have the english words corrector. I am loosing English, no practice, as I do not need in my profession as a decorator.

    Hello from Lausanne, Switzerland.

  4. In Paris, there are lot of merceries. Here one beautiful is going to close.
    very shame. The lady hope another lady will take over. Difficile pour obtenir un prêt à la banque pour une jeune femme. celles-ci ne prennent pas de risque, par les temps qui courent.

    Très dommage, car, à Lausanne on manque cruellement de choix. J'ai trouvé à Paris, la couleur désirée pour une manche à assortir à une laine tweed.

  5. I ‘d mention that most of us visitors are really endowed to exist in a fabulous place with very many wonderful individuals with very helpful things.
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