Monday, January 25, 2010
I have found my new favourite shop in Paris. "Ultramod" is a mercerie (dressmaker and sewing store) that has been selling buttons, ribbons, hats, and silks since 1890. It seems like you step back in time when entering into this shop. There are loomed silk ribbons which date back to the 1940's, felts for hats that are over 50 years old, and rolls of silk fabric from the 1930's. The shop itself is split into two boutiques which are directly across the street from each other. One shop is dedicated to hats and accessories while the other is sewing supplies.
The sewing boutique has little wooden drawers from floor to ceiling filled with threads, and notions. There are thousands of buttons to choose from and the rolls of ribbons are like eye candy against the back wall of the shop.
The hat boutique is quite spectacular. Once inside, you will see everything from hat forms, to french netting and other hat making accessories. It is truly a spectacular sight to see all of the old fashion millinery tools and fabrics.
Givenchy once bought here, Lanvin does and Jean Paul Gaultier visits personally to select his materials. Just imagine brushing shoulders with Gaultier as he shops for new trims and notions! Quite often there is no one in the shop, and you will need to get someone from the mercerie to open the door for you.
Overall, the collection of the vintage treasures for sale is amazingly large, but when the stock is depleted, that’s it! I think I just might have to go back and buy a hat form to decorate with my new embroidery skills!
Ultramod is located at 2, rue de Choiseul in the 2nd Arrondissement.